Competing for the Future

Across the world, unimagined rewards await executives who conceive the future of their industries & build the organizations they'll need to get there. For Fortune 500 giants & start-ups alike, tomorrow's competitive arena is an even playing field-if anything, favoring the nimble underdog with scarce resources, scant ties to the present, & bigger dreams. More than ever, the future offers vast opportunity, but only those with industry foresight-rather than present market leadership-will grab it.

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Competing for the Future
Gary Hamel , C. K. Prahalad
Ограниченный просмотр - 1996

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